51% of podcast listeners have a household income of at least $75,000. On top of that 61% of podcast listeners have a 4-year college degree. In comparison, only 44% of the entire population has a 4-year degree. Podcasting is a huge opportunity compared to blogging. If possible, do both. According to Yahoo finance as of Aug 2023, Spotify has 515 million users. That’s #1 in users for a streaming service, so yes, being on spotify as a podcaster is a big deal.  However… Apple podc

I decided to “cookbook” my way through starting up a podcast. The key takeaways for part 1 are: 1.       Mistake #1: Do not start recording audio right away. 2.       Mistake #2: Do not go forward without a topic, goal or domain of knowledge. 3.       Mistake #3: Do not assume you can host your podcast files anywhere. a.       Squarespace will host a podcast, but do not assume that it (or just any host) will be able to syndicate it correctly.  Use the Podba.se checkup. 4.